Facebook Page Snapshot

Social Networks

Social Networking is now ingrained in Internet Marketing. Facebook, Twitter, LinkedIn, Google Plus, Instagram etc, etc. Everyday it seems a new social network starts up. It seems we can’t live without our daily dose of Facebook. Just look around you on the bus or in the pub. Everyone is looking at their phones or tablets. Nobody speaks anymore except through likes and posts.

Network Presence

What does this mean to a website owner? It means they have to have a presence at least on the main social networks. A business needs a business page to share its recent work with its fans. As of the second quarter of 2016, Facebook had 1.71 billion monthly active users. That staggering figure is people that have logged into Facebook in the last 30 days.

Potential

There is tremendous potential to generate business through social media and if a business is not on it then they are missing out, big time.

Google Search Listings Screenshot

Search Engine Optimisation

Search Engine Optimisation (SEO) is the means by which you can prepare your websites for being found and crawled by search engine spiders. Due to Google, which is by far the biggest and most popular search engine in the world, changing its search algorithm fairly frequently, SEO is continually moving its goalposts.

Responsive Websites

The biggest change in recent times was punishing websites that are not ‘responsive’ to the various size of screens on the huge amount of devices that are being used these days. Desktop PCs, Laptops, IPads, Tablets and Smartphones all have different screen sizes that a developer must take into account when building a website. Just like Internet Technology changes quickly and must be kept up with, SEO is the same. It’s not so easy now to cheat the system to get your website high on Googles first page, Google has got wise to all the ‘Black Hat’ tactics.

Google

The best way to the top of Google listings is to have first of all, a good product that does exactly what it is supposed to, backed up by good internet marketing and a professional looking website that is fast loading and easy to navigate by the user.

Warning

Never ever get taken in by false promise emails that guarantee No.1 on Google, never buy any links or Facebook likes. If you do go down that road then beware that if Google catches your website out, you will wake up one morning and find your high flying Google listing has plummeted causing all enquiries to come to a grinding halt, along with your business on the Internet.

WordPress Logo Screenshot

WordPress

I have been using WordPress mainly for building websites since 2007. WordPress is an open source software that allows developers like myself to easily customise the code. It has a great variety of functional plugins which can be used to enhance websites capabilities.

User Friendly

WordPress has a user friendly back-end admin area, which is easy to use for non-coders and coders alike. Any breaches of security in the code are usually found fairly early due to the global use of the software. Regular updates help with security and websites should update to the latest versions of the core templates to avoid these breaches.

Speed

I like WordPress because using their templates enables me to build websites a lot faster than from scratch and means I can keep my labour costs down for the customer.